- Client
- Inversiones Carnes Torrente S.A.S.
- Industry
- Meat distribution
- Services
- Shopify ecommerce
- Technologies
- Shopify
The challenge
Carnes Torrente portions, ages, packs and distributes beef and pork, mostly for restaurants and caterers in the Aburrá Valley. It needed an online store where customers could see the available cuts and order directly.
The solution
We set up the store on Shopify with a catalog of beef and pork cuts organized by use (grilling, braising, roasting), a cart and customer accounts.
The site also explains its portioning, aging and vacuum-packing processes, and shows its INVIMA authorization and HACCP certification to build trust at checkout.
What we did
- 01
Catalog by cut
Beef and pork cuts grouped by how they're cooked.
- 02
Cart and accounts
Online checkout with sign-in for returning customers.
- 03
Processes and certifications
Portioning, aging and vacuum packing, with INVIMA and HACCP front and center.
- 04
Blog and tips
Content that helps customers choose and cook each cut.
- 05
Delivery area
A clear notice that delivery covers only the Aburrá Valley metro area.